Personality predicts risk.

Everybody has a personality, and this helps understand their risk profile. By looking at behaviour and personality - we can score anyone.

Make more profitable and informed decisions.

Character-based assessment using alternative data can be used in a variety of ways.

Win new customers
Standalone
Score

Reach new customers with new products who are currently invisible. Our alternative data credit score can be used to assess credit invisible and thin-file customers with little to no credit history.

Keep customers
Reassess soft-rejected customers

Our insights can be used to ensure you don’t miss out on new and additional lending to creditworthy borrowers who have insufficient credit data.

Grow profitability
Uplift predictability of your current scores

Alternative data scores have little correlation to traditional credit scores, so they can be used in combination to provide greater predictability to existing scores and a more profitable loan portfolio.

Character-based scores take non-traditional data like smart-phone data and psychometric assessment and analyse it to provide insight around the consumer’s personality, behaviour, community, skills and experience. Information which is highly predictive of creditworthiness.

This data can be turned into valuable insights allowing financial institutions and lenders to not only ‘see’ more people but to understand their customers better, providing the foundations to offer better financial outcomes for everyone involved.

Traditional scores focus on an individual’s ability to repay. Alternative data credit scores focus on an individual’s willingness to repay.

What are character-based credit scores?

Character-based scoring leverages behavioural and digital data to better understand people and enable better decisions.

Introducing alternative data.

Non-traditional data, such as smart-phone data and psychometric assessment has been proven to provide insight around the consumer’s personality, behaviour, community, skills and experience. Information which is highly predictive of creditworthiness.

Once a consumer opts-in, machine learning algorithms analyse thousands of data points for each application. Once the results are in, they can be incorporated in the lenders existing decisioning system through easy to integrate APIs.

Character-based insights can be used to enhance existing credit assessment processes with alternative data that is secure, privacy consented, real time, resilient and above-all, predictive.

Digital and alternative data can be used to assess the credit risk of anyone.

As diverse as our data.

People are diverse, and credit assessment should consider a diversity of data.

Our platform looks at privacy-consented non-traditional data to enable character-based lending.

We both collect and create data for analysis and modelling. We have the ability to handle multiple data sources.

Anyone who is online or carries a cell phone shares information whenever they interact with the device. This information can be analysed to understand who they are and their creditworthiness.

We can also integrate with existing data sources in your institution.

We are focussed on bringing together data which reflects how people live, to give a more complete understanding of character and willingness to repay.

Character-based credit assessment requires expertise and knowledge of specific data sources.

Our character-based creditworthiness insights are built using device data or psychometric assessment. These sources can be combined with other data sources such as Open Banking, Transaction History or Bureau scores.

Our character-based insights show a selection of key character traits, behaviours and abilities. These have been carefully selected based on observed relationship to creditworthiness, across hundreds of thousands of application data.

Only insights that have consistently demonstrated predictive power are used in our assessment process.

Device Data

The mobile phone is the most ubiquitous technology on the planet. It provides valuable insights that can be used to predict risk.

We can work with an extensive variety of data sources from Android and iOS devices.

Use our own SDK which can be embedded on an existing app or through a white-label app to collect the data stored on Android or iOS devices, after the user gives permissions.

Our SDK is regularly updated to ensure compliance with the latest requirements It provides consent screens to show end-users all required information.

Psychometric Assessment

Psychometric assessment is the only universal credit score. Everybody has a personality which means we are able to assess their willingness to repay and risk appetite.

Our assessment captures more than 25 personality traits. The most relevant are locus of control, fluid intelligence, impulsiveness, confidence, delayed gratification and conscientiousness.

These traits let us identify applicants who are likely to repay their loans. Additionally, behavioural insights could be predictive of potential for cross-sell opportunities, fraud etc.

Putting character in sight.

How we find character insights in data

Personality testing has become an increasingly popular tool for banks to assess credit risks for borrowers. The use of personality assessments can enhance a bank's ability to evaluate the creditworthiness of potential borrowers by providing insight into an individual's character traits, behavior patterns, and decision-making abilities.

When a bank is assessing a borrower's creditworthiness, they typically consider factors such as income, employment history, and credit score. However, these traditional methods may not provide a complete picture of a borrower's risk profile. This is where personality testing can come in. By evaluating an individual's personality traits, a bank can gain a better understanding of their behaviour patterns and decision-making abilities, which can be used to predict their likelihood of repaying a loan.

For example, a bank may use a personality assessment to identify whether a borrower is risk-averse or risk-taking. A risk-averse borrower is less likely to take on additional debt, while a risk-taking borrower may be more likely to take on additional debt and potentially default on a loan.

Additionally, a personality assessment can identify whether a borrower is more likely to make impulsive decisions or is more deliberate in their decision-making. This can help a bank determine if a borrower is more likely to make late payments or default on a loan.

Personality testing can also help banks identify potential red flags when assessing credit risks. For example, a personality assessment may reveal that a borrower has a tendency to be dishonest or has a history of financial problems. These traits can indicate a higher risk of default, and the bank may decide to decline the loan application or require additional collateral.

It's important to note that personality testing should be used in conjunction with other methods of assessing credit risks, such as income, employment history, and credit score. Personality testing can provide additional information that can help banks make more informed decisions when assessing credit risks.

In conclusion, personality testing can be a valuable tool for banks to assess credit risks for borrowers. By providing insight into an individual's character traits, behavior patterns, and decision-making abilities, personality testing can help banks make more informed decisions when assessing credit risks and can help identify potential red flags. Banks should use personality testing in conjunction with other methods of assessing credit risks to get a comprehensive view of the borrower.

What makes us different?

Experience
matters

We are experts in financial technology. Our team have worked in alternative data, credit, financial inclusion and mobile money for more than two decades. We have a track record for delivering value to our clients.

Purpose-built
platform

Our platform is built to enable lending teams to take control of their alternative credit score process, and our intuitive and customisable dashboard is easy to configure with pre-built templates and insight reports.

Diverse Data Capabilities

We use advanced data science to assess personality traits associated with an individual’s willingness to repay. We have the capability of handling multiple data sources, ranging from open banking to personality assessments.

Our platform is built to enable lending teams to take control of their data and improve their risk-assessment process.

Book a free consultation
with us today